Recently authorized by the outgoing mediatek get GPU from AMD news, AMD had performed well in the PC era, but gradually marginalized in the competition, acquisition of ATI went on to become a set of enterprises with the CPU and GPU. Mediatek is a mobile phone chip business, why do both go together? GUCCI iPhone 5 Case
AMD not get with ATI graphics market competitiveness
AMD is the world in addition to Intel's X86 processor in another competitive enterprise, but has been suppressed by Intel, 2008 years after selling its semiconductor manufacturing business to the UAE ATIC became a chip design company. In 2014, the AMD market share in the server chip market less than 3%, over 80% of the PC market by market share to Intel, according, its revenue in the last quarter to 1.24 billion dollars this year, down by 22%, an operating loss of $ 330 million, AMD graphics departments of heavy losses.
ATI is a graphics processor company, in 2006, AMD merger. ATI performance than another graphics processor company NVIDIA products, more dominant market share in the notebook market, AMD I hope thanks to the ATI advantage reversed in notebook processor market downturn.
But AMD acquisition of ATI notebook processor and failed to get more market share, but ATI weighed down by AMD's market share to decline rapidly. 2006 ATI GPU market share for the first quarter was 28.7%, however by the year 2014 is only 14.1% in the third quarter. In the course of market advantages quickly upgrade their Intel with processors in GPU market share, increased from 39.1% to 71.8%,NVIDIA over the same period also dropped from 19% to 14.1% over the same period. GUCCI iPhone 5 Case
In the case of AMD's business losses, outgoing licensed GPU to mediatek is not accidental, such increased revenue to reduce deficits.
Mediatek hoped gaining competitive advantage thanks to the AMD graphics performance
Mediatek is already the world's second biggest chip companies, according to Tutu 2014 chip distribution list database provided by Qualcomm to 32.3% of the first, mediatek to 31.67% shares with high throughput. Mediatek in the low-end market advantage, high flux only high-end also has a dominant position in the market.
Mediatek to compete at the high end of the market with high-throughput, GPU performance lag is a problem currently authorized chips using ARM or Imagination the MALI property of GPU,ARM it is difficult to compete with Qualcomm your GPU, Imagination authorize mediatek's performance than high-pass GPU, perhaps because the outgoing mediatek obtain AMD GPU authorization, after all, AMD owns ATI GPU performance is very strong.
Mediatek obtain AMD GPU can also win the chip companies on mainland China's competitive advantage. Currently city are active support city of chip industry development, Huawei Hass has in technology Shang beyond mediatek, Spreadtrum is in low-end market threat mediatek, but they after all is rising star, city chip enterprise more used ARM authorized of GPU, currently also in processor development Shang efforts not more than force development GPU, even to mediatek of power estimated its will AMD of GPU application to phone chip Shang estimated also have next year only commercial.
AMD chips cooperation has benefits but it is difficult to
AMD revenue was $ 5.51 billion in 2014, 2011 Imagination in the GPU market share is about 50%, and its revenues to £ 127.5 million by April 2012, GPU licensing revenue to help AMD increase revenues and reduce loss of limited significance. In fact, AMD himself seems to have no clear direction on the future development and 2013 with a server processor Applied Micro announced a development ARM architecture, October 2014 HP Server using Applied Micro ARM architecture processor launches the server, AMD server processors now have not been put into production.
Mediatek to development out used AMD GPU of phone chip estimated also have in next year has, in this two years in there phone chip market not occurred changes, China Government has established has a 20 billion dollars of IC support fund and has support Spreadtrum 30 billion yuan, Spreadtrum opened excellent Worcester conditions is global efforts hunt including Taiwan of chip design talent, TSMC if second half of 16nm FinFET input volume produced estimated Hass used the process of latest processor also will launched. This year, mediatek is faced on the high pressure, under chip enterprises pursue competitive pressure.
AMD's main industry is still in the PC market, from the head of its PC chips at the beginning of this year, Chief Strategy Officer and Chief Marketing Officer of departing already we can see that the difficulty for the PC market, but GPU licensing business is too small to make up for the decline of its main business. Mediatek, a slow hard nasty, its success came from the Chinese market will decline because of the market right now?
Chinese version of Pebble smart watches
A lot of people told me, after a fresh, their Apple Watch most commonly used is the "view alerts" and "view" these two functions. Pebble that two things can be done, and whether the iPhone or Android phone, are qualified for the job. Even if it is on a business trip, as long as a week, do not need to bring the charger.
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