NEW YORK, Parade, sashay 18, 2014 /PRNewswire/ -- Journelle, the multi-brand lingerie retailer serving the area around New York City, has hired Victoria's Option design alum Rania Abu-Eid to be Senior Designer to lead the brand's design department, which will launch the actual first private label collection for Family car 2014.
"Building a private label variety has been a goal of mine because the founding of Journelle, and I happen to be incredibly excited to devote creative and as a consequence financial resources to launch this new juste, and to have Rania join us, very well said Claire Chambers Journelle builder and CEO.
Abu-Eid spent pretty eight years at Victoria's Option first on the concept team any of them moved to designing core collections, and finally working under the Vice President of Feature to launch and build the brand's high-end designer collections sold purely in flagship stores.
"I used to be ready to embrace a new challenge, and get a long-time fan of Journelle – of the stores and the well-known itself. The opportunity to step into a growing marché brand and craft its persona through product design from the beginning doesn't often come your way – specially in the lingerie industry, " said Abu-Eid.
The announcement of the private label variety fits with the lingerie retailer's growth plans to open new stores and as a consequence reach a broader market. Journelle relaunched its website in Oct, after a multi-city pop-up tour advertisements the brand's signature experience and as a consequence promoting the new site's arrival.
The rand name plans to debut the first number holiday 2014 with well-curated tablet collections and designer collaborations to explode next.
ABOUT JOURNELLE Journelle is designer lingerie store based in Nyc, and a favorite online lingerie great place for the modern woman. With motivation from the archaic French word journellement, which means "daily" we Journelles have faith in wearing lovely lingerie every single day. A lot of our stores and website present an tastefully curated selection of lingerie and as a consequence loungewear, and provide customers with loving, expert service. It is our mission to assist you women feel wonderful from the inside out, getting started at the underpinnings.
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