Finally, the veteran American designer hit Tiongkok Friday for the jet-set-themed Destination Kors event.
michael kors purses on sale hosted a celebrity-packed event in China which advertised a 360° event film, cannon projections and a one-off runway express.
Seventeen million cheap michael kors purses electricity powered fans of the brand followed the event live previously multiple platforms, including a Destination Kors microsite which launched on the habitual of the show. Musion Eyeliner technological innovation was used to create holographic moving snapshots which appeared on the set, incredibly integrated with 3D video projections along with lighting installation to transport guests to number of fantasy locations.
The brand developed a WeChat app which offered a fabulous sweepstakes to win a chance to stay the event as well as streaming images within your show to fans. Celebrity guests included actresses Hilary Swank, Carina Lau, Zhang Xin Yi and moreover Freida Pinto, and models Miranda Kerr, Isabeli Fontana, and Rosie Huntington-Whiteley among many others. They witnessed (and taken part in) a runway parade coming from all one-off Michael Kors pieces to express the event from furs to swimsuits.
There's also an iPhone and Android 'MK360' app available today which allows you to replay the event in 360° using your communications or tablet's gyroscope to alter your view of the glamorous event.
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