Since the smart phone, through a combination of hard and soft, the transformation of traditional equipment intelligent hardware wave has been raging for more than 3 years, many see the investor had bubble to view the area as; investors who are brave, defy, bet on one or several, splitting the thorny road to truth.
To this end, Lei feng's network recently staged a "intelligent hardware they bet the next" top investor interview series, from the investor point of view tells you why this product appears in front of you, in fact, is the inevitable product of the times.
This network of Lei Feng (search for "Lei feng's network", public interest) object is interviewed by millet, Vice President and head of the ecological chain, Liu de, nearly two years his millet ecological chain sector-led and United, Chinese rice, black rice, green rice, green rice, Chi m ... ... Misfit, and Ninebot, and beauty of zainei of more than 30 more than intelligent hardware company of strategy investment, amount over 5 billion yuan, can looks forward to of investment returns also very considerable, but millet apparently didn't care this "money", but has been like cattle as in it of investment road running, and attempts to put it products Shang of 7 Word thinking again using to ecological chain construction Shang, to building a field technology industry of investment feast.
Such a crazy plan, only the parties themselves know best, we listen, Liu de's views on this.
Is divided into two paths looming ecological investment level
Investment in our ecological chain is divided into two level: a strategic-level cooperation.
Such as millet and beautiful.
An ecological chain is millet, which belongs to a member of millet in the ecological chain.
Like Chinese rice, black rice, green rice, green rice, Chi m.
The second level subdivisions can be divided into two parts: first, millet cast before a team, it became the ecological chain of millet; a millet and another big company, formed a JV, millet is a link in the chain.
You now see the power strip, millet with a second strip of businesses came together to form a JV company, it now became millet ecological chain of enterprises.
Millet and America together is not easy
We two a 100 billion yuan of company in with is not easy, on like two a people, from strangers to became friends are need time, more alone two a qianyiji of company, we from a began, mutual has suspected, to slowly running, to hit it off; from first, led yiwai, to each a a level of people are can mutual running good, understanding this things, implementation down, also can made products, this process very not easy.
I think we can achieve cooperation, mainly the tonality is beautiful in all its aspects is consistent with us. Both styles are very young, it is product-driven company, strong learning ability.
Lift a example, in cooperation process in the, I full feel to has a traditional big enterprise amazing of learning capacity: they executives learning team to has millet good times has, President led, executives team to has is times has, party total led on to had times; and millet, I to they there told millet mode on told has 6 times, but zhiqian of whole "investment" on completed of process on only district two hours, two hours Hou we put all of cooperation are package knock down, this absolute with we two home of adjustable sex about.
Of course, outside of tonality, objective point of view there. From we of angle see, it annual of shipping volume 300 million more Taiwan equipment, 300 million more Taiwan equipment intelligent of zhihou, millet phone control terminal of base will suddenly growth many; and from beauty of of angle see, white electric intelligent of is near two years of hot topic, intelligent of has became white electric technology new of important direction, millet became beauty of shareholders Hou, beauty of more easy implanted Internet of gene, to insurance in fighting of white electric field calmly should.
I can imagine, after a few years, we look back, millet with beautiful model called the cooperation between big business cooperation.
(Both sides how the Division of labour? ）
I feel very lucky, based on mutual trust, both high-level vision, vision consistent premise, we reached a consensus with each other.
As a simple example, millet in the WiFi module, the United States were doing the WiFi module, when cooperation between the two sides who appears to do the WiFi module problem, that two teams should be fully running, from the Executive level to the Middle, we understand their strengths and weaknesses, and then decide how the Division of labour, the problem is resolved.
(Millet what America can learn from it? ）
We compared shock of is, from 12 began, beauty of internal for has compared big of adjustment, but adjustment zhihou it of margins is original of twice times, as a traditional of appliances enterprise, beauty of annual reached has 25% of continuous growth, very not easy, and it of margins is annual over has 50% of growth, from it of performance view, this is a very young of enterprise is of reaction, but beauty of actually is a more than 10 years of traditional enterprise, and we millet this 5 years came may also has many problem also didn't encountered , Such as the United States more than 10 years to keep the company's younger, internationalization and diversification is very worthy of our study, summed up 3 points.
Is the management of beauty, it is now fully in China or international. China has a lot of large companies, its senior management, management, there is a strong family characteristics, for example are all ** all ** people people, but management has been full of professional managers, and even national and global.
And people skills. It manages more than 100,000 people (millet manages more than 7,000 people) and still manage to be good, we thought the traditional field of home appliances is very plain, but it's not, with skill to manage.
Finally, in the field how to stand out from the competition. In past of 30 years in, white electric has fighting has good years has, growth also stable has, margins also stable has, a typical performance is annual of price war playing to must degree are received hand, because margins fast see end of has, but in white electric field such of background Xia, beauty of is do of very good of, this is as phone field of we should learning of place.
Market too is our goal
Our group has a full team of engineers, without any investment background, meaning that these engineers look at the product from a team, a project, is a shadow of the team. We are not afraid to say that millet ecological chain is a brand new thing, to put it bluntly, this area will go in the future? No, I have no idea. We are all groping.
(This is different from traditional investment houses, do not feel when investments do investment? ）
Indeed, we do not regard the investment as investment, we have to always remind ourselves, instead of the team into an investment team, investment business is considerable, we often have to remind of millet ecological chain of team members, said investment money is not our goal, our core goals, long term is to build a chain of millet.
(That your ultimate goal is to create a $ 100 billion market? ）
Here to remember Ah, market forever not we of target, we of target is a realm, we to do national enterprise, we improve generation China young of quality, we to reverse foreigners on China products low quality of of views, we to let everyone enjoy technology of fun, we of target is stars sea, this is a realm, material of things forever not we wants to of, in we run to this realm of road, may we piggy reached has other of things, but that not we of main target.
On eco-chain company
Investment the same as the couple live, behind the cooperation has a long way to go, generally begins when we find some millet tonal uniform company. If a company's products is not good, and every day I have to stare at it tells you the product well, turned it back to the States, then I shall not kill you. A lot of people ask me, de, you voted in more than 100 company how do you control the quality of these products? I said the reason is simple, I see him first when I picked the tonal line with my company, and would like to find another one just like you. Victorias Secret iPhone 5 Cases
In addition, after many people asked were millet cast, we are not an independent company? I'm here to clarify:
First, the company is an independent company. Victorias Secret iPhone 5 Cases
Second, the company's stock but we are only a small minority.
Third, but sometimes they get together to create a burst of millet and millet, millet is very encouraging and it has its own brand, their own brand, their own channels, maintain the company's independence, imagination, these are very encouraging.
But one thing is for sure, is millet and the ecological chain will develop soon, first you will have a qualitative change; the second is that it was millet platforms supported; third, we will help the endorsement and grinding products.
Written by looking online before, and some will be misunderstood, is millet does not have its own brand after the vote, it was incorporated by millet, millet, the ecological effects of the chain is a fleet, we are open.
Then, millet wanted what?
Liu de chat in person, Lei Feng network reporter most amazed, ecological chain is what we have always thought that millet does all for $ 100 billion market value of this conjecture, but Liu de tells us "market was never our goal, our goal is a goal", that it desires is what?
See millet past a years of investment layout, actually except ecological chain zhiwai, car traffic, and medical health, and culture entertainment, and enterprise service, and property hotel, and e-commerce, are in it of layout on, with near billion yuan of investment, full reflected has millet strategy investment of original--with capital of power to help millet established perfect of software, and hardware, and service and content of ecological chain.
But if your layout level in millet and Ali, Baidu, Tencent and 360 layout on the level of these giants, millet chain company hundreds of billions of Yuan of investment last year compared to the input line of mergers and acquisitions, millet's behavior is not considered as a "rich capricious".
Now the Internet giant's game has changed, the Giants not only network group, and is one of the largest venture capital firms, even $ 100 billion market value of goal setting, it will pale before the mission.
Mine boss told us "millet 5 years regardless of the listing, and listed abuses is to enable managers to consider only the immediate revenue away from long-term planning", it now appears that the long-term plans with today's "State" refers to the same thing.
Air burst, overwhelming circumstances, leaders need the height of a philosophy to guide until the day come true.
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